After a breakthrough initiative by Pepsi Pakistan for the campaign 'Lighting Up Lives', Pepsi Pakistan in collaboration with Shoaib Mansoor, and some familiar music legends just came up with the most brilliant initiative Chamke Hum Se Pakistan, with an anthem #ChandSitara. The video of #ChandSitara features some amazing yet highly under-rated heroes and highlights the beauty of the country and the brains that are appreciated and recognized around the world, yet are little known here in their own country. Pepsi Pakistan became the voice of our unsung heroes.
Pepsi Pakistan's new initiative Chamke Hum Se Pakistan was to be launched with an extremely catchy anthem #ChandSitara and a video on Pakistan's Independence Day. Y'all can watch the video here and drool over how the cinematography and the lyrics and probably everything about the video are so perfect!
Almost a decade ago, the visionary, the amazing Shoaib Mansoor, and the legends of Pakistani music,like Shahi Hasan brought forward the song 'DilDil Pakistan' which is probably the most celebrated song of the nation, has now teamed up again with Salman Ahmad and have produced some major magic, AGAIN! Not even exaggerating (which I do a lot actually), but THIS SONG IS THE BOMB!! Totally my jam!
Now what I absolutely adored about the Project Chamke Hum Se Pakistan is that Pepsi Pakistan has taken upon itself to celebrate the achievements of our under-rated heroes who have brought pride in presenting Pakistan in various fields of sports, social services and activism, and education! They all deserve to be in the limelight to be honest and we sure as hell deserve to know these gems up-close.
So basically the anthem #ChandSitara is a hit of nostalgia with its cinematography show-casing the real Chand Sitara (Shining Stars) of Pakistan and the some really breathtaking view of Pakistan which will definitely make you fall in love with Pakistan and Pakistanis a little more. Some of these amazing heroes include:
To be honest, this makes me so proud of the hardworking youth of Pakistan that is always finding ways to make Pakistan stand out of the crowd and making their way to the top. Pepsi Pakistan has brought forward the campaign Chamke Hum Se Pakistan on this Independence day to give the youth of Pakistan a platform and inspiration to make their country proud, which I think is absolutely praiseworthy and brilliant! Hats off and Kudos to the team of Pepsi Pakistan and the makers of this amazing song #ChandSitara, which will probably take an entire decade or two to get it out of my head :')
- Saad Ali, who happens to be Pakistan's only Professional race car driver.
- Fiza Farhan, who is a social entrepreneur and runs a micro-finance institution called Buksh Foundation that manages clean energy projects in underprivileged rural areas of Pakistan, and is recognized by Forbes Magazine.
- Zeeshan Abbasi, who is the captain of the blind cricket team and holds a record for the fastest blind bowler.
- Mehak Gul, who is the youngest ever Pakistani citizen to represent Pakistan at World Chess Olympiad.
- Haroon Tariq, a recognized world record holder of 87 A’s! etc
To be honest, this makes me so proud of the hardworking youth of Pakistan that is always finding ways to make Pakistan stand out of the crowd and making their way to the top. Pepsi Pakistan has brought forward the campaign Chamke Hum Se Pakistan on this Independence day to give the youth of Pakistan a platform and inspiration to make their country proud, which I think is absolutely praiseworthy and brilliant! Hats off and Kudos to the team of Pepsi Pakistan and the makers of this amazing song #ChandSitara, which will probably take an entire decade or two to get it out of my head :')
oh and to download #ChandSitara on your phones, type CS and send it to 9005 and tune out of this world while you listen to the song and make future plans to make Pakistan proud :') I'm sure y'all can do that someday! Till then, PAKISTAN ZINDABAD! and this is me, signing off!
Digitally Yours',
Wurduh Jaffri.
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