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Wednesday 7 December 2016

#NewAppAlert: FASHIONIST!! discover Pakistani fashion, one scroll at a time!


With the fast pacing technology and the world at our fingertips, it's amazing to see newly emerging start-ups of shopping portals of literally everything ranging from organic food, online food ordering services, grocery delivery services and of course, similar shopping websites.

Likewise, a new Pakistani shopping portal is on the rise called the "Fashionist!". The app is available on playstore and can be downloaded from here!!!.


The portal is designed having a user-friendly interface with the luxury of scrolling through the clothes like that of instagram pictures. The convenient layout is made to provide the users the comfort of seeing the images and their amazing prices, all in one go. Users can also select and get the products delivered right at their doorsteps with the convenience of cash on delivery services. The prompt, accurate and smooth delivery of products is what makes the Fashionist app durable and reliable!




















Since the app is in beta phase, and is scheduled to launch on iOS very soon! The reviews on the playstore are amazing and well, I can definitely vouch on the authenticity of the Fashionist app! Look for yourself on the playstore here!

As of now, only products from EGO is available on the app, and more brands are to be added very soon in the Fashionist app, as it is in fact, a multi-branded app to shop from! So get going and download the app, and go on a crazy shopping spree pronto! Don't forget to rate the app the leave a review and spread the word about it!! 

Till I buy some trendy and chic clothes/shoes myself, this is me, signing off!

Perpetually broke,


Wurduh Jaffri 

BOOK REVIEW: The perks of being a Wallflower! // Stephen Chbosky

photo courtesy: Jadirah from jasminecatchesbutterflies.com

Reading the book "Perks of being a wallflower" by Stephen Chbosky" was one hell of a rollercoaster for me. And saying this is not just a cliche' but an honest honest thing. I got this book after I saw the movie (wayyyy after), and well, I wanted to read the narrative in the form of a book. The movie had numerous loopholes that I could not make out details about the things happened and what actually happened, and so, the best way to know about everything was to read the book itself. I finished the book in a very short time because I was absolutely HOOKED!
courtesy: quotesgram
The book is about the life of a socially awkward, very timid and unpopular boy's life and his take on the world around him, ranging from bullying, social life, domestic abuse, suicides, accidental deaths, molestation, mental health, homosexuality, friendship, and love. In a very short time, the main character, Charlie, finds himself going through highschool alone after his bestfriend since middleschool kills himself without showing any prior signs. Charlie gets wrapped up in a number of emotions of betrayal and loneliness because of his bestfriend and highschool makes it hard to cope up with the loss.

During the book, Charlie eventually discovers his niche and starts hanging out with a new posse of seniors and uber cool people who help him overcome his social anxieties and help him participate in life to the fullest and in that, he discovers he a wallflower..
courtesy: theodysseyonline
Charlie's character in the book is extremely sweet and honest and constantly feels like he is in the wrong because of some reason and always apologetic.

courtesy: quotesgram
Charlie also has a soft spot for his lovable Aunt Helen, who went through horrible domestic abuse and was very strong in front of the family. Charlie and Aunt Helen had a special bond and one Christmas eve on his birthday, when Charlie was still very little, Aunt Helen dies in a road accident. After her death, Charlie goes through a severe mental breakdown. Every Christmas eve is the same for him and it hurts him to the fullest. Later in the book, we discover that Aunt Helen actually used to molest Charlie when she was alive, and Charlie being so little, didn't knew what was happening to him.

courtesy: pinterest
The book not only portrays one message, but several ones. The book is literally packed with such amazing quotes that can make one think about for a long time! I think the writer did an excellent job in deliverance of the narrative and character building! Stephen, YOU THE MAN! Huggssss.

In all, I think y'all should definitely read the book yourselves to know more about Charlie's life that the movie failed to portray (#TeamBooks5Evaaa) and well, when you're done reading the book, I can guarantee that y'all will feel like you got hit by a bus full of emotions! 100% sure!

So, till I read more books and post reviews and spoilers, this is me, signing off!

Digitally yours',

Wurduh Jaffri

Friday 2 December 2016

BOOK REVIEW: Thirteen Reasons Why // Jay Asher!


Buying nice and fancy books and reading them has always been one of my guilty pleasures since I was a kid. Buying books from book fairs in school, bookstores, and one of those second hand book thailaas has always been such a fascinating experience.

From Charles Dickens books from the school library, to R.L Stein and Meg Cabot's books from a friend's collection, I now realize how blessed I was to have read so many books in my childhood and to have actually gained a lot of learning experience and life lessons from these books. And not to mention the vast imagination books can create and leave an impact for one's entire life.

Yes, such books do exist that can change one's perception about something and give a life-long learning lessons.  Just a couple of days back, I ended up buying a copy of 'Thirteen Reasons Why' by Jay Asher and I think it's safe to say, it truly changed my life. TRW is a young adult novel based on tragedy of a girl named Hannah Baker, who attempts suicide because of several reasons, and succeeds. After the tragedy, one of the main characters called Clay Jenson receives a marked map from his school's locker and a parcel addressed to him with mysteries set of tapes. Upon listening to the tapes, Clay uncovers that the tapes were recorded by Hannah Baker herself before she died, and in those seven tapes, there were thirteen reasons described by Hannah for why she killed herself, and one of them, was Clay. As the book goes on, Clay finds out a lot of things about Hannah that he did not know, and finds out more about the people in Hannah's life that drove Hannah to the verge of having multiple mental breakdowns, and yet, no one could see the signs that were always there to help Hannah through this time. 

https://www.pinterest.com/source/hipsterbookquotes.tumblr.com/
The book spoke to me on a very personal level. It is so important to spread awareness about mental health and suicide prevention amongst depressed teens. Little things in life can lead to one person literally wasting their life. As the quote goes in the book, 

https://www.pinterest.com/Trs390/thirteen-reasons-why/
After reading TRW, I was an emotional mess tbh. TRW left a huge impact on me. To say the least, after reading this book, I want to be a better person, a better friend, and a better listener for the people around me! This book makes me want to be kind and nice to people, for we don't know what battles a person must be fighting constantly and the indirect impact our every move can make on people's lives. We might be taught all these things since childhood, but somewhere along the lines, we tend to forget these important life lessons. 

I was however sad how Hannah's suicide could not be prevented. In the book, Hannah also goes through a traumatic experiance of witnessing her unconscious bestfriend getting raped by a senior, but due to being very intoxicated herself, she couldnt stop the rape from happening. Apart from that, she also thinks she is the root cause of a big accident where one of her schoolmate dies in. And on top of all that, she gets abused herself just a couple of days later, by the same senior who raped her friend. This was the last blow for the poor soul. It's hard to think what Hannah must be going through during all this, and all the times she tried to reach out for help from her parents/counselors, only to be shut down without noticing her severe suicidal symptoms. The book also reveals all the horrid reactions from everyone who recieved the tapes from hannah and their reactions after listening to them.

In the end of the book, theres a hint of a scenario where theres hope of Clay saving yet another life of a girl who is showing all the similar signs as Hannah. What has been done in the past cannot be undone; however, it can sure as hell be prevented to never happen again. I'd rate this book 5/5 and would highly recommend everyone to read the book! 

Till I fight my writer's block and find the courage to write more book reviews, this is me, signing off!

Digitally Yours',
Wurduh Jaffri

Tuesday 29 November 2016

THE PROS: Infinix ZERO4 and ZERO4 PLUS! #ShakeItUp



There's nothing in this fine world more annoying than having to go through situations where you could've taken pictures that weren't blur and horrendously taken. People with clumsy hands, like yours' truly, can never take good pictures in one go. Be it a couple of selfies, or spontaneously taken photographs, my phone camera underceeds my expectations and hence, leave me disappointed.

Hearing about Infinix Mobility's new ZERO4 and ZERO4 PLUS's teaser posts with the official hashtag #ShakeItUp, we literally entered a new era of shake proof pictures and image stability to the max! The new Infinix ZERO4 and ZERO4 PLUS being 'THE PRO' have a stunning display of 5.5" to give users the luxury of having a screen they could explore the world in, take panoramic selfies, and use both manual and automatic camera settings! 



Infinix ZERO4 is equipped with 16mp main camera with f/2.0 lens and an 8mp front camera  to get clear and stunning selfies. The optical image stabilization (OIS) , Laser autofocus (Laser AF) and 4x sharper zoom aids in making ZERO4 one of the best phones of Infinix yet. With the processor of 1.3GHz Octacore, 32 GB ROM and 3 GB RAM, finger print sensor, this phone is absolutely brills! More specifications are listed down!



Another phone to brilliantly take off and hit the Pakistani stores this year was Infinix ZERO4 PLUS! Plus, being the new "a model slightly more hippy and perfect than the previous model", Infinix ZERO4 PLUS deserves to be the talk of the town!

Infinix ZERO4 PLUS goes beyond high performance with a stunning 20.7mp main camera with f/2.0 large aperture and an amazing 13mp front camera, equipped with Laser AF technology, Optical image stabilization (OIS) and 4x sharper zoom, enabling tech enthusiasts and photography lovers to cater their needs accordingly with the state of the art cameras and stunning aesthetics!



With the absolutely amazing camera and processor specifications, both ZERO4 and ZERO4 PLUS are the best of the bests and have all the specifications to give pretty much every mobile company a tough time to match up to these specifications!

Infinix ZERO4 and ZERO4 PLUS are both available through Yayvo.com and can be ordered at the ease of one's home. And one thing is for sure; People who are Instagram and Snapchat enthusiasts, and who live for the love of aesthetics and brilliant pictures, These phones are MUST HAVES! Literally! I might have to sell a kidney or my current phone to afford ZERO4, and even then, I can afford a bunch of them because ZERO4 retails on 23,000 PKR ONLY!



So, Till I decide what colour to chose my ZERO4 from, (Anthracite Grey / Champagne Gold / Barbie Pink / Filber Brown), this is me, Signing off!

Digitally Amazed,


Wurduh Jaffri

Wednesday 16 November 2016

Yayvo Black Friday 2016- ft. JazzCash! #WhatAreYouWaitingFor!?


For this super duper Black Friday sale of 2016, Yayvo.com has partnered with JazzCash to make the most anticipated online shopping festival of the year a BIG hit!

This BlackFriday, Yayvo.com has put forward the best deals and discounts upto 80% off upon the most authentic and original products with prices that will blow minds, backed up with special launches and super fast and prompt delivery through TCS Logistics in accordance to "Yayvo Black Friday 2016!"

Since Yayvo.com's primary goals are excellence, authenticity, diversity and consumer satisfaction, Yayvo.com has partnered up with a number of brilliant brands for the venture of "Yayvo Black Friday 2016!" Like TCS Logistics for prompt and fast delivery, JazzCash as official payment partner, HamariWeb, Foodpanda, ARY Digital, Sukoon and etc have joined Yayvo too!



This Yayvo Black Friday 2016, users will be able to select their desired products from a vast variety of 10,000+ pool, and not to mention the amazing deals and discounts of upto 80% off, to blow everyone's minds! Oh and the 120 minutes instant delivery on selected products is worthy enough to be made a BIG deal about! This super fast delivery will be carried out by TCS logistics to make everything perfect with a perfect fairytale ending!

This Yayvo Black Friday sale will include anything and everything, from households, to tech, to daily life necessities, to fashion and makeup! Basically, It's a WINWIN for everyone and anyone who likes to online shop at home with ease and eliminate the exhaustion of shopping aisle to aisle IRL! 💃💃

In a very short time, Yayvo.com has become one of the finest e-commerce/Online Shopping retailers that serves only the best and at the best rates in town! Partnering with TCS E-COM (pvt.) Ltd. only made the company more efficient and one of the most brilliant online shopping portals in Pakistan!

Because of the JazzCash payment method, now consumers are enabled to  acquire brilliant exclusive discounts by paying through their JazzCash accounts and getting their orders delivered promptly through TCS in a matter of hours! This Year Yayvo.com is as efficient as ever and will have the biggest Black Friday MegaSale y'all have ever seen.
So sit back, log into Yayvo.com's Black Friday 2016 mega sale, and shop away till you run out of all the riches in the world!



Till I empty my bank account and shout "TAKE ALL MY MONEY" repeatedly while browsing products on Yayvo.com's Black Friday 2016 mega sale, this is me, signing out!

Digitally yours',

WURDUH JAFFRI.

Friday 26 August 2016

#TelenorRawaan: Re-discover Pakistan!!


Amidst all the happenings in Pakistan that are bound to have a negative impact on Pakistan's Image, it is up to the people of Pakistan to undo the wrong doings and bring back the positive image of Pakistan and make an impacts across the globe. Brands in the past have done their part in spreading the word about the achievements and accomplishments of gifted Pakistanis'' in all the fields of life. Telenor is playing a big part in portraying a positive impact of cultural integration and progression amongst the natives of Pakistan.

Telenor presented the nation with sneakpeek video prior to the Independence Day that was an absolute treat to the eyes for all the people who crave adventures and would love to travel around exploring places. Telenor is playing an important part in bringing back the Pakistan touring culture as Pakistan in its own self is beyond magnificent and truly worthy of all the praise.

As for the people who are yet to visit the breathtaking Pakistani touring destinations, #TelenorRawaan's officialvideo made them crave to go and explore these beauties for themselves! Several artists featuring in the gems of different languages of the provinces and the sounds across the country sing the #TelenorRawaan's song. The aesthetics of this video are as good as the song mash up itself that evokes one's desire to travel beyond the lengths to find inner peace and to rediscover oneself and obviously, meet the hospitable people of Pakistan throughout the journey of self-exploration and adventure.

#TelenorRawaan not only aimed to showcase the beauty of Pakistan and Pakistanis, but also to remove the cultural barriers between the people of Pakistan, as after all, We are indeed Pakistanis and together we make up this beautiful nation. Promoting cultural integrity and acceptance amongst the people aims in bringing people of all races and casts closer together as one. #TelenorRawaan indeed did an excellent job to be honest and I, for one, am in love with the idea of the campaign and obviously the video and song. Kudos to the team Telenor for thinking this up.

The journey doesn't end here. #TelenorRawaan has recently announced a photography competition for the facebook users. All you need to do is send them a picture of you with the beauty and aesthetic of Pakistan and if your picture gets posted by team Telenor, the picture with the most likes will win A FULLY PAID TRIP TO EXPLORE PAKISTAN! Now that is one hell of an amaaaazing winn! I urge everyone to participate and win this amazing chance of having the BEST VACATIONS EVERR!

Till I enter this amazing contest and pray super super extra hard to God to make me win the trip around the mesmerizing destinations of Pakistan to re-discover Pakistan (and myself along the lines) and find my inner peace, this is me, signing off.

Digitally dazed,


Wurduh Jaffri

Monday 1 August 2016

HOT S by Infinix Pakistan! #AllEyesOnMe


In this new era of technology we are living in, every human mind is always hustlin' and bustlin' to minimize human effort to the utmost and come up with innovative ways to have everything on one's fingertips. When we talk about Smartphone advancements, every major tele-electronic brand has been in this never-ending race of coming up with the most advanced user-friendly Smartphone, and yet be the best one of the lot. 

On 28 July, 2016, Infinix Mobility officially launched its new protégé after a series of teaser riddles on their facebook, twitter and instagram social media accounts. The launch event took place in Marriot Karachi and was hosted by celebrity icon Anoushey Ashraf whilst Mr Andy Yan, the vise president of Infinix Mobility introduced and addressed the features of Infinix HOT S and the noise cancellation earpods to all the media personnel, bloggers, techies, and the hard-core infinix fans. In a very short time, the social media blew up with the hashtag #AllEyesOnMe, and the insights of the event.

FEATURES!
The new Smartphone being named as Infinix HOT S, has been launched introducing a lot of new features that the fans of Infinix will observe for the first time! The phone is equipped with a powerful 13MP rear camera, and 8MP 120 degree wide angle front camera, that will enable the users to take better selfies, covering a wider area and even under low lightings. Keeping in mind that a higher percentage of consumers opt for fingerprint sensors, The Company added the feature to protect the data and privacy of the users!
Infinix HOT S has an edgy metallic body and a 5.2 inch HD display for both style, and comfort. Equipped with a 3000 mAH battery, Infinix HOT S is bound to last more than a day for an average phone-holic, like me.


The company also introduced its new Android User Interface called XOS. The XOS interface is as user friendly as its predecessor XUI, but has a lot more new features like Magic Movie(video editing), effective power efficiency, XHide (kind of like an applock for hiding apps, messages, contacts, pictures, etc), XShare (file sharing tool amongst infinix phones without internet), etc.



With Infinix HOT S, also launched the much-anticipated noise cancelling earphones (XE02) that promises the users for an eargasmic experience with zero surround sounds and 95%  noise cancellation! The HOT S users can enjoy this commodity for free as their handsets come along with the noise cancelling XE02 ear pods. However, the fans can also buy them separately for the heavenly experience! These ear pods are equipped with shark-fin ear hook to maximize stability, tilted in ear buds and oval earmuffs for maximum noise cancellation and experiencing the purity of the sounds you've never heard before! I personally think these noise-cancelling ear pods are the work of art since they're so edgy and fineeee looking!



The moment I laid my eyes on Infinix HOT S and The noise cancelling ear pods on the launch event at Marriot Karachi, I was in complete awe because I recently bought the Infinix Hot Note 2 LTE and I found HOT S to be hotter than the lot! Even the price of HOT S, which is about PKR 16,899made me drool all over the launch event and to be honest, at that price, the deal is more than fair and hard to miss out on!

Till I find the courage to let go of my Infinix Note 2 LTE and switch to Infinix HOT S and be an ultimate selfie king, this is me, signing off!

Digitally In Love,
Wurduh Jaffri.

Thursday 14 July 2016

THERE'S A NEW FLAVOUR IN TOWN!: Lay's Honey Butter!


Nothing is better than lazing around the house and finding comfort in food while binge watching TV series and catching up to all the movies you missed around the entire year. Summers have never been this comforting, ever. 

With no productivity, so much mind peace is attained. But while we were lazing around while finding suitable comfort food to stuff in our mouths and probably choking on it, Lay's Pakistan was busy in being productive and working hard to bring us an exciting new flavour! YES laydisss and germss! A NEW FLAVOUR!!



After falling in love with Lay's yogurt and herbs flavour, I was most certain that lays would NOT disappoint the fans! And I was most certainly right! LAY'S HONEY BUTTER IS THE BOMB! 

In all seriousness, Lay's Honey butter has the element of sweet and salty while being absolute crispy, which in all honesty is such a win win situation for people who love them crisps! One thing is for sure though, if now, I ever have to go out to watch a movie, I will make sure not to waste my precious money on overpriced caramel popcorn, which I love btw, and instead take Lay's Honey Butter with me! And yes, I shall be one of those people who eat chips loudly to divert attention and ruin other people's movie. You Only Live Once, right? 

Do check out the flavour before your nearest cheez ki dukaan or the grocery mart runs out of this beauty!

Till I find more Lay's Honey Butter and stock them up in case the zombie apocalypse hits us up, this is me, signing off.

Digitally crispy,
Wurduh Jaffri!

Monday 27 June 2016

MARHAM - Digitizing healthcare!!!



When Plato said, "Necessity is the mother of invention", he was not just giving out a cliché one-liner for people to quote, but to create an ideology of self-help and motivation. Marham is a platform created to revolutionize the healthcare system for the generation that runs on smartphones and the internet at the ease of their homes.

The Co-founder of Marham, Ehsan Imam also struggled with terrible situations and tough decisions, until he decided to achieve a bigger goal than his job and career.

The idea of Marham was born when the Co-founder Ehsan Imam tried all he could to find an appropriate doctor's appointment for his father whose health was compromised. The struggle of booking an appointment depressed him to the core and to his dismay, he was unsuccessful. The pain and worry to go through it again if anything happens in his family made him realize he could achieve a future where nobody has to go through that, ever. He left his job and career and became passionate to work on an initiative where patients could get in direct contact with the doctors, and not just doctors who make money off of the weak, but LEGIT real practicing doctors.

It didn't take him long enough to realize how many people were willing to work in this initiative with him and how many people of similar mindsets were out there, who were ready to do something out of pure goodwill and enthusiasm which could change the entire face of the Healthcare industry of Pakistan.

With the help and support of his previous employers, the Vice President of Confiz, Ehsan Imam began to set up and equip his office and started to grow. The first Few people who joined him in this journey of revolution were Farwa Ali and Asma Omer, as marketer and designer respectively, who both refused to take any salary.  It amazed Ehsan, to see people have such passion for helping others and willing to work without the promise of monetary gains.
  
In case you haven’t heard of Marham before, it’s an online platform designed to help people find health services faster and more efficiently without having a doubt factor of misdiagnosis or mistreatment. Marham initiated through a facebook page where an interactive online community shared their experiences and suggested each other reliable doctors. Many Doctors also connected with the people directly through this platform.

Marham has now an app available for web, iOs and Android through which users can:

·      ·      Find doctors near them relevant to a specific disease or specialty

·        Discuss confusions and topics with the Marham community on Facebook or the integrated web forum
·        Share the information of doctors with friends or family through SMS, Whatsapp or social networks
·        Help refine the database by requesting to add new data or reporting if any doctor's information is incorrect.
     ·  Through Marham, not only can doctors register themselves but people can share their feedback which will help others in finding a suitable doctor for themselves.

Marham is a product of a lot of hard work of different people based just on their goodwill and the idea of revolutionizing the healthcare system of Pakistan.




 “We are working on a lot of other much needed features currently which involve hospital services, labs for testing, rate comparison, symptom checker, blood donation and more; we need all the support we can get” – Ehsan Imam, Co-Founder Marham.



If you stand with Marham and believe in the movement, please download the application and spread the word about it, since it can help people in quite a big way. I went through a great deal of pain to realize how important it is to get an appropriate doctor, and in a way, Marham did save me.

To download Marham on the App Store:
http://goo.gl/QDdozL , On Google Play: http://goo.gl/13qdL2 or go to www.marham.pk

Till I see a definite positive change in our healthcare system, this is me, signing off.

Digitally Yours'

Wurduh Jaffri

Monday 23 May 2016

BEAUTY JUNKIE: DIY Rainbow Highlighter!



After the instagram and reddit blowout over the rainbow highlighters created by bitter lace beauty, we instantly entered a new era of makeup. From my recent search and obsession over the perfect highlighters and their alternatives (read the last blog), when I saw the rainbow highlighter, I was motivated enough to try to make my own rainbow highlighter.

Earlier this month, I was searching ways to fix the broken foundation pans and came to know about the rubbing alcohol trick. The thing is very simple. All you gotta do to fix the broken pans is to pour a bit of rubbing alcohol in it and press it down to give it a shape and pat it gently a few dozen times. After like 24 hours, the alcohol will completely dry up (alcohol of higher percentages are volatile and dry up pretty quickly, leaving the pan in its utmost glory and the new shape). Upon thinking about this, I got pretty motivated to try and see if I could pull off making my own rainbow highlighter.

The things I used for making the rainbow highlighter were readily available at my dressing table, so the expenses were close to none at all. All you need to make a rainbow highlighter are:
  • ·        Eyeshadow kits that are of no use to you
  • ·        Manorapid antiseptic alcohol (I use this during my hospital internships) or basically        any alcohol of higher percentage would do.
  • ·        Toothpicks or any scrapping tools
  • ·        An empty compact to make the highlighter in!

Now the procedure is very simple. All you have to do is take a clean surface where you can scrape off the old eyeshadows on through a toothpick or any scrapping tool. Since you want the highlighter to not be super pigmented, you have to use only the pastel shades that are shimmery. Since my eyeshadow palette called ICING, was completely pastel to start with and already shimmery, there was no point of adding extra highlighter into the individual shades. Instead, I had to put in tiny scrapings of stronger shimmery shades from my sweetface palette to give it a bit of colour. Pictures of aftermath of the eyeshadow palettes below!



the sweetface terracotta palette  

After scraping out and mixing with the darker colour of the first shades, I added a few drops of alcohol in it to make a dense paste that was not runny or anything. Then I tried to settle it in the empty compact pan and repeated the process till all the colours of the rainbow were in the pan. Now since everybody wants a good looking pan, all you gotta to is pat and dab a few dozen times with either your finger, or a tissue, till the excess alcohol has dried up and the pan has taken a smoother looking shape.







Wait a couple of hours until the alcohol completely evaporates and voila, your very own rainbow highlighter is ready for you to use and sass away! Swatches and result below!







I hope this blog helped you if you want to make your own DIY rainbow highlighter! Do leave me a tweet @digitalzarda if you loved the rainbow highlighter as much as I did! Till I find new ways of alternative makeup techniques, this is me, signing off!

Digitally shimmering,
Wurduh Jaffri

Sunday 15 May 2016

BEAUTY JUNKIE: Your One-Step guide to affordable Makeup Brands! !!



Do you ever hear the names of brands like Mac, or Anastasia Beverly Hills, or Urban Decay, and get super excited to the core? Do you often stay up late at night watching 15 seconds instagram makeup tutorials and thinking how rad the makeup will look on you? At times, do you post pictures of fancy shmancy makeup with the caption "Goals!" or "WANT!" or "Needddd!!" but cant really buy them because your pockets don't allow you to do so (and also because you still live off your parents and are totally dependent on them and there's no way in hell they'll allow you to buy a highlighter palette worth 5k and an eyeshadow palette worth 10k?) Are you a self proclaimed makeup enthusiast like me who is also part broke and part dreamer? Are you just as scared of buying dupes and copies of makeup as I am, but really just want an option? Do you wish there was an alternative you could count on when in dire need of makeup? 

If there was a 'YES' or a 'HELL YES!' following all the questions above, then this blog might help you BIG TIME! 

In the light of recent events, where I discovered AliExpress(Jack of all trades) and  facebook pages selling makeup, and of course, Instagram makeup accounts, I realized there was too much diversity in the brands of makeup. Low-key makeup artists use lotsa low-cost drugstore makeups, which kinda gives the same-ish result as the products that are high-end and expensive. And the fact that the china-produced dupes of big makeup brands are so close to real and pigmented, that for a noob makeup enthusiast like me, it's hard affff to identify whether they're fake or real. However, that's kinda a plus point here because if you can't identify if it's fake or not, people can sure as hell not identify whether the makeup you're wearing is expensive as hell. The quality is pretty much the same, and if you have skills, you can pull of ANYTHING!
I've made up a list of Low-cost , affordable, underrated and completely unharming Pakistani/random /favvv tareen makeup brands that I normally use and till date, no counter effects or skin irregularity has occurred.

Vaseline is the bomb when it comes to keeping skin hydrated in all weathers. My skincare regimen includes using the vaseline cocoa glow after every shower in winters, and the vaseline aloe fresh in summers. The cocoa glow is a bit oily, so it helps keeping the skin smooth in winters and the aloe fresh, as the name suggests keeps my skin away from breakouts and keeps it smooth, fresh and is not oily at all, so doesn't really clog them pores.


Kiss Beauty is very new to me. The only thing that caught my attention was how much it look exactly like the NYX contour wonder stick. i bought these set of three worth 1200 PKR to try out how they were, and to my surprise, they work pretty damn finee! my contour has never been on this level of awesomeness.


I tried another Pakistani brand called Christine. Christine has a wide range of very low cost makeup and are very high-end too. from loose fixing powder to loose face shimmer, and lipsticks, lipliners, eyeliners and mascara, they have it all. The waterproof marker eyeliner is my everyday necessity. The tip might sometimes piss you off, but if you don't have a steady hand like me, this is definitely for you! (liquid eyeliners piss me off more because hello? y u drippin?)


The lipliners are highly pigmented and very smooth (swatch below) and the shimmer is very fine and not the kind that irritates your skin. Plus everything here is affordable af so.. 


Sweet Face!! the name suggests it must be one of those products nobody uses, but to be honest, I've never been this wrong in my life. I may not be able to afford kylie lipkits (I actually can but I'm not stupid enough to buy a product that supports people like the kardashians), but I genuinely liked the colours of the lipkit and so i set out to find similar colours an well, I found a dark brown matte lipgloss that looked bombb on me. The sweetface matte lipgloss range has some seriously hot colours. and the lipstick (shade 172) was also the kind you can wear daily. T'was also glossy and scented (with no added mercury jbtw). see the swatches below.   



Also, the eyeshadow kit of sweetface is so highly pigmented and uber shiny that for a brief second, i really didn't believe Pakistani brands are this good. Even maliha rao (Redalice Rao) has the same views about the local brand!






Foundations and BB creams are of lotsa kinds and choosing one is literally the hardest thing for a girl. a foundation that provides total coverage for blemishes, eye bags, discoloration and tan is very hard to find. I cannot really suggest a foundation or a bb cream since they're pretty diverse and need to be selected according to skin types.

For instance, my skin is pretty oily in summers and using Garnier's BB cream in summer is a baddd badd idea. Sweating throughout your makeup looks gross and feels grosser, plus works best in winters because it acts as a moisturizer too.

Similarly LAKME 9-5 BB cream gives off a grayish ivory tint when I sweat through it. which is even worse. 

So for summers,
The Body Shop's Tea Tree BB cream is the best. Using 2-3 tiny drops are enough for a flawless finish for daily use. 


However I use 
Luscious, Flawless Finish foundation(which is a pakistani brand) for a smooth look that can last throughout an event without sweating abnormally. Luscious is probably my favv tareen because works best in bothh summers and winters. it is however a bit expensive but not THAT much. 

My newest obsession with highlighters is beyond crazy. I'm one of those people who comments 'GOALSS' on ABH's instagram post of their super beautiful highlighters. My search for the perfect highlighters made me realize one day that SHIMMER EYESHADOWS CAN BE USED AS HIGHLIGHTERS TOO OMG WTF? Therefore, I bought two different eyeshadows from two different brands. 

ESSENCE
 
worked like magic! i bought no 19 of  "The grammy goes glammy" and it actually works as highlighter and as a shimmer eyeshadow for the inner lids or for whatever you wanto use. both the pictures below are from this blog. 



Similarly, I bought a highlighter (Eyeshadow pan) worth PKR 50 from a company called ETUD but we all know its just a dupe of brand 
ETUDE. But to be honest I don't really care because as long as its shiny affff on my cheeks, it's all chill.


The Etude lipstick however is surprisingly good. really nice for daily wear and its longlasting as well. The shade number is 29. Swatches are below. 50 points to Etude!


My Lipstick obsession is beyond my intellect. I'm a lipiosexual. Yes I made that word up. I don't buy expensive makeup until i absolutely need it. And so, for buying lipsticks, I only buy expensive ones when there are big occasions like the presidential elections, or the birth of Kate and William's son.
Just a quick review of my favourite lipstick brands. 

Botanics shade 465, is really nicely pigmented but could've been more moisturizing since my lips always pucker up after I use this. (It's not matte). 

Golden Rose 2000, shade 109, is vvvvv nicce. I found this colour to be the best for nude lips. And its glossy and leave a yummy tint.  swatches are below.

The lipsticks below are:

SwissMiss matte shade M-39 in red, BarryM neon pink in shade 62, 

Maybelline Iced caramel shade 625, Becute in shade 453 blood red!



and lastly, Bourjois Rouge edition Velvet in Pink Pong! This colour and brand has my heart. Not only it has worth for money (it costs around 1k), but its velvet touch and pigmentation is also commendable. The picture below is from POUT PRETTY  and there's me, as usual, wearing the gorgeous colour! 



If this blog doesn't help you in getting the basic knowledge of lowcost, lowkey, underrated , and good brands of makeup, then i don't know what will. I'm not the kind of person that endorse expensive brands just for the sake of it. Kum-kharch-balanasheen (low-cost-living) is my motto. and I'd rather enjoy buy expensive makeup only when the timings are right and y'know, when I'm making my own jahaiz to go to piya k ghar (jesus christ!!!!), But till then, Id rather have good makeup hacks and polish my skills on low-cost no-cost makeup. 

People often tell me that low-cost makeup is harmful and destroys one's skin.. But in my opinion, any makeup can irritate your skin and cause breakouts or pimples or allergies if you DON'T take care of your skin properly, not because of the makeup solely. A proper diet helps in rejuvenating your skin and keeping it clear. frequently keeping your face clean and drinking lots and lots of water also helps in keeping up health skin and face. If you don't do that, then the makeup companies are not to blame, and instead, you yourself are. I always wipe my makeup off after i'm done with the day and that is one of the core factors i rarely encounter breakout. (and i do use all these brands and been using them so shush i'm okay you'll be okay too :p) 

I hope this blog helped y'all. If it did, do leave a comment or tweet me at @DigitalZarda! 

Till I explore more low-cost nice makeup brands, this is me, signing off! 

Digitally dazzled, 
Wurduh Jaffri