Because Lay’s is always at it with being super productive and
bringing the consumers new and exciting campaigns and marketing tactics, Lay’s
Pakistan just launched yet another brilliant campaign! Lay’s #SayItWithASmile
is an initiative for the consumers to spread smiles and happiness around them!
Since little joys of life are sometimes all we need, and a little smile goes a
long way to make an impact, Lay’s is spreading smiles all over Pakistan in an
utterly adorable way!
Lay’s is not just asking us to smile, but spread some smiles
around us whilst saying what we need to! With the very cool new packaging of
lay’s with around 25 different smiles of multiple movie characters/genres, we
can now choose a specific smile on the lay’s pack according to our mood and
convey our mood to others, while cheekily making them laugh with a touch of
humor! There are literally numerous scenarios where we can use these Lay’s smile
packs to #SayItWithASmile!
The campaign kicked off with an absolutely adorable and exciting
TVC, featuring Shahid Khan Afridi, Momal Sheikh and Imran Abbass! Y’all can
watch the TVC here!
Lay’s Pakistan also went all out on spreading smiles through
showering gifts for Pakistanis! The
brand launched an amazing Lay’s Win It With A Smile promo where we get the
chance to win Samsung S7 Edge daily with several Cash prizes of whooping one
million rupees every week!
To participate in the lucky draw, Buy a Lay’s Smile Pack, scratch
the code at the back, and SMS to 9005 to make your entry! Now your every SMS
counts as an entry, which is pretty cool considering I’m about to go to the
grocery store and buy myself a carton of Lays to get lotsa codes, and LOTSA
LAYSS and maximize my chances of winning! Eeeep! Fingers crossed!
Till I pray to win, spread smiles around me, and #SayItWithASmile,
this is me, singing off!
Digitally Smiling,
Wurduh
Jaffri
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