#ReelOnHai: Karachi’s Local Art Scene!!

“ART is anything you can get away with”. Even though as a person, i relate to this quote with all my heart, yet there are plenty of people out there that take their Art very seriously. Few of those people are the artists of karachi who went on hand-in-hand with the Karachi Biennale Trust and Pakistan Cables to give Karachi a FABULOUS makeover by turning old wooden cable reels into art installations!

Anyone who personally witnessed these amazing art installations in person is aware how much intricate detailing went into producing every single one of these masterpieces, which were later displayed and photographed separately to combine all the installations into one super amazing coffee table book! How cool is that!?

It all strated last year in july when Pakistan Cables and Karachi Biennale Trust signed an MoU to collaborate on a oublic outreach project called “Reel On Hai” to beautify Karachi through recycling and repurposing the wooden cable reels! Through the ReelOnHai project, plenty of very talented artists, designers, and architects were able to come together to make ART. For the project, 100 old Wooden Reels were provided by Karachi Cables and since now they are all transformed into priceless beauties, they’ve been installed all over karachi to instigate the love of art amongst the people of karachi. Some of these locations includes KU, IBA, several schools, KPT, churches, etc.

It’s not everyday that artists are celebrated here, in pakistan, and when brands go out of their way to promote artists/designers/architects and the purpose of recycling and refurbishing, it’s absolutely heartwarming and delightful to see such sight. Kudos to everyone involved in bringing us these little joys of life and making the city of lights a little more beautiful than it already was.

If only i could get one of these beauties to display them at my home, or better yet, make an art installation of my own from scratch(from empty cable reels obvs). Life=made. Well, a girl can dream.

Speaking of dreams, the Coffee table book is named “A Reel On Karachi”, and it’s literally as beautiful as dreams! Y’all can get yourself a copy from www.pakistancables.com or even download an e-book version if you’re not big on coffee table books. Trust me on this one, it’s a mustttttt to check out all the absolutely gorgeous art installations!

Till i try to get over how important Art is in life, this is me, singing off.

Digitally Artsy,


Wurduh Jaffri