Growing up in South Asian households, we’re always taught the
value of family and the significance and the importance of our blood relations.
The cycle is endless, starting infinity into our ancestors and impeding upon
us, and hopefully into our next generation when one day we pass our children the
message of respect and love.
Speaking from personal experience, there are very
limited family relations that I love unconditionally apart from my immediate
family (parents and siblings), and those include grandparents and my
khala/mamoos. Unfortunately, I was never able to know my paternal grandparents
since they passed away before I could make sense of this world, and only my
nanno remained with us! She’s a beautiful beautiful soul and to this day I pray
for her long healthy life and will continue to do so since she’s the only
grandparent I have and we are damn lucky to have her in our lives!
Just a couple of days back, the new TVC of RoohAfza was aired on
the teles that showed the relationship between a grandparent and his grandchild,
and of course, a very subtle product placement that showed the child using
RoohAfza in a supposed dessert of a sort for his grandfather, and later getting
EIDIIIII in return. I mean, if that’s not a win-win situation, then I don’t
know what is! Y’all can watch the TVC here!
Speaking on a marketing based level, and a
south-asian-morale-level, brands that incorporate family orientation, love, and
respect in their marketing strategies are more likely to be noticed by regular
awaam of the nation, since we all DON’T always go for brands that use marketing
tactics like a sudden flash mob scenario on the streets while dancing to an annoying
tune and just plain bad product placement overall. So, Kudos to the brand for
pulling yet another successful one. I can for sure vouch that my EID is literally incomplete without my Nanno and other family! Even though I didnt get to make a Roohafza filled sugary dessert for Nanno, but I still got my EIDI from her, with lots of loveee!
And I think it is necessary to mention here that Hamdard Pakistan
is the only brand that celebrated the Islamic calendar Independence Day of
Pakistan on the 27th ramzan and released a heartwarming tribute
video to thank everyone who contributed in making PAKISTAN a reality! Another hats
off to the brand! Y’all can check out the tribute video here!
Need-less to say, RoohAfza will ALWAYS remain one of the most
necessary staple of every south-east-asian home and basically all of us
residing all over the world! If you want to read more about my un-dying love
for this godly concoction, do check out my blogs below.
- Super Summer Savers ft. RoohAfza!! #ZindagiMubarak
- Welcoming Ramzan With RoohAfza!! #RoohAfzaRamzanMubarak
Till I find myself another muse to imprint on, this is me, signing
off!
Digitally sweetened,
Wurduh
Jaffri.
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