Being a part of the Pakistani Muslim clad, one thing I enjoy the
most in the holy month of ramzan is the unity that brings all the locals along
together to celebrate the month with love and prosperity at the utmost.
Families come together for Suhoor and Iftar daily, making not only their bonds
stronger with eachother, but strengthening their bonds with the Almighty
himself! And not to mention all the delicacies ramzan brings with itself right
after the imprisonment of SATAN, e.g Samosays, pakorays, Khajla Pheni, and of
course, the hero of the Iftaari, ROOH AFZA!
Swear to god, there hasn’t been a single Ramzan where this godly
red drink hasn’t been around to pump us up right after iftar, and get our sugar
levels GOINGGGG! But lucky for us, RoohAfza’s are not only limited for the holy
month, but throughout the year, us desis literally enjoy this lovely drink on
random occasions, like the Majlisaen and Sabeels (drink drive) in the month of
muharram, Crazy sunny hot days when the sun seems to be sucking out our souls
with bendy straws, and whenever there are family feasts where the adults take
the charge to make refreshing drinks plus the countless dessert items that can
be made from RoohAfzas!
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This obsession with RoohAfza is not only limited for Pakistanis,
but the people of subcontinent, and desis around the world, since Hamdard
exports RoohAfza to other countries like The United States of America, Canada,
KSA, UAE, etc! Every now and then, RoohAfza is pulled out of the grocery aisle
and sent straight into our kitchens to give us those homely feels wherever we
are on the globe!
Growing up with this beautiful godly concoction, we can surely
relate RoohAfza and our family traditions connected to it! The elderly, the
family the children, everyone have their own personal story turned into memory
that they can remember and cherish forever. And this is the essence of love of that
RoohAfza incorporated in their latest TVC!.
A Lot of people around the world could relate to this emotional TVC and posted about their feelings with the hashtag #RoohAfzaRamzanMubarak!
A Lot of people around the world could relate to this emotional TVC and posted about their feelings with the hashtag #RoohAfzaRamzanMubarak!
I didn't have much of my own story to share with #RoohAfzaRamzanMubarak. (Tragic content alert!)
With all the nostalgia, and time to make further memories, and a
promise to continue this beautiful tradition and pass it forward to our future generations,
this is me, signing off!
Digitally Yours’
Wurduh Jaffri.
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