Does anyone else think it’s getting hotter and hotter by the
minute here, in Pakistan, because yikes! The scorching heats' been draining our
energy wayyy too much lately, but lucky for us, we have our old and loved desi
concoctions like roohafza, like a "good ole' bhaijan from the hood!"
Rooh Afza just bought forward its new TVC with an emotional and
creative advertising concepts which was met by the audience in an overwhelmingly
relatable response!!
Rooh Afza’s new TVC is about the celebration of life of a father
and daughter and explains how the hashtag #ZindagiMubarak is what truly should
be celebrated! The TVC itself is super super emotional and most of the desis’
can find it super relatable too since growing up, we all have had rooh-afza
filled childhoods!
Be it the laalsharbats of watermelons and roohafza from the
street vendors, or the gola ganda (shaved ice) with numerous toppings, or the
classic chilled basil seed+roohafza+milk drinks that we used to have during
muharram processions or the iftaar parties or in my case, self-made in a mason
jar, RoohAfza have always been a part of our lives. Even now when we have these
super chilled drinks to beat the unbearable summer heat, the flavor hits home,
making us super nostalgic of all the times we had these lovely drinks with our beloved
family, So yeah, the brand did justice with the TVC.
When I saw the TVC, I myself felt
so refreshed and emotional (read: I cried) to see such a beautiful concept by Rooh
Afza. The brand really knows how to bring something very relatable to life
while cranking up their advertisement game all the way to the top! Kudos to
that!
In other news, RoohAfza+Milk in a Mason
Jar is legit the best desi drink of all times, hands down, the freshness of the
herbs and flowers and the blend of the viscous magical syrup with milk/water is
PURE ART! Just like the series of FAN ART I made for my favorite desi drink!
Also, following are some important link of the brand! Do check them out and share with them your valuable input/feedback/tareefs!
Facebook: https://www.facebook.com/Roohafzapk/
Twitter: https://twitter.com/Hamdard_PK
Instagram: https://www.instagram.com/roohafzapk/
Make sure you guys watch the TVC and tear/drool all over you phones and
laptops while I'll be dreaming about chugging down some chilled doodh roohafza
while thinking about life and stuff. Till my Roohafza fantasies come true, this
is me, signing off!
Digitally yours'
Wurduh Jaffri.
No comments:
Post a Comment