ARE YOU #GAMEREADY!?
When it comes to creative branding and brilliant marketing, lays Pakistan has done it again and went over the top to surprise their audience and fans. Every time the brand comes up with a campaign, it is better and better from the previous one. In the recent past Lays was into campaigns like #LaysLegends and #CleanAndGreen, #CricketCrunch and being associated with Wasim Akram and Messi. Now, breaking all the previous records, Lays has teamed up with UEFA Champions League Association and has bought forward the #TastetheGlory campaign with a full bang! The campaign started with customized Lays(wavy) packs with coupons inside them with a code. The code was to be send to 9005 to participate in a winner's draw, which has never been done before! The Fans had a chance to win AMAZING prizes like Huge LEDs, Playstations, UEFA champions league Merchandise, and the biggest prize of them all, A TRIP TO MILAN TO SEE UEFA CHAMPIONS LEAGUE!! I mean, How cool is that, right?!
The brand also came up with a brilliant idea for people to participate, which was Dubsmash-ing to the #ChoirOfChampions, which is the anthem of UEFA champions League!
To take things up a notch, Lays Pakistan has done something to leave people in complete awe! The brand has turned the Palm Marquee round about, into a mesmerizing installation of pure Art! The Glamorous, and vvv lit mini football stadium with Neon superlights all around, with life-sized cutouts of football figures like Messi, showing his moves on the roundabout.
For the spectators viewing the aesthetic installation, they can participate too, by taking pictures of the installation and uploading them with the hashtag #TasteTheGlory and #GameReady! I’ll be sending my entries as well in hopes of winning something, other than a T-shirt, a keychain, or a Mug! You all have to #TasteTheGlory and be #GameReady!!
Digitally thrilled,
Wurduh Jaffri
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