Lays Pakistan is on a roll since the past year. From the surprising duo of #AkramandMessi as #Layslegends to encouraging green activities like #PalantAPack and #LaysTrashformers, Lays has bought out brilliant clean and green marketing strategies. And this year, Lays Pakistan is giving Pakistani football fans a chance to #TasteTheGlory and be #GameReady and witness the actual finale of UEFA champions league live in Milan. I KNOW, RIGHTTT!! The contest is really worth the hype and that is why people are crazily hitting the stores to buy some lays and get their coupons and WIN BIG!
All what we gotta do is simply get our hands on a pack of Lays and stuff our faces with them, and send the coupon code to 9005! I've already got my name inn for the lucky draw and my hopes are as high as the Himalayas right now, to be honest. The Few lucky winners will have the privilege to watch the finale of UEFA Champions League with all the crazy footy fans in MILAN, and have the experience of a lifetime!
But the brand did not stop only at getting coupon codes. Lays Pakistan also held a Dubsmash competition to #TheChoirOfChampions, UEFA champion Leagues Anthem. Even MESSI did a dubsmash to the choir of champions and it was hilarious!
To take things up a notch, Lays Pakistan did not disappoint footy fans, and held screening session of the important UEFA champion league's quarter final, in LUMS! The night was beautiful, full of adrenaline and all lit up by the Lays Pakistan's screening setup, and the crazy fans. Unfortunately, I live in Karachi and LUMS is as far away as Milan is.
I hope that in the future Lays Pakistan can organize similar screenings countrywide.
In the lazy high tech era we live in, it's very good to see brands promote recreational organized sports and sports other than cricket. Since Pakistanis has this obsession with cricket, its good to move on to football once in a while too. And not just football, healthy recreational activities should be regularly encouraged by the brands to promote fitness and good health. Kudos to Lays Pakistan for setting up the priorities straight!
I think its safe to say im all ready and pumped to see the finale! But till that happens, this is me, signing out!
Digitally Yours',
Wurduh Jaffri
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