Rose Petal: #Bhygeine to the rescue!!!

Rose Petal, one of the biggest tissue brands in the country has recently launched its new ad campaign that creates awareness about the usage of disposable products to ensure the hygiene of the people.

The TVC shows three different situations; a mother who is cleaning the house with her dupatta, a woman who is using a cloth in the kitchen for cleaning purposes and a person who is sitting on the toilet seat without cleaning it. In those situations Bhygeine comes in and catches people when they are about to make a hygiene blunder and stops them in their tracks.

The products highlighted in the TVC are the facial tissues that are used for basic face and hand cleaning to ensure the hygiene of the consumer, Rose Petal Zzoop; a multi-purpose cleaning partner at home and Rose Petal Maxob which ensures the hygiene of the consumer in toilet, giving them a clean toilet experience.

Rose Petal TVCs are on air from 8^th April 2016 talking via Bhygiene about these daily habits and has promoted the usage of Rose Petal disposable tissues to ensure the hygiene of the people.

Watch the TVC here to see how Bhygiene blows the whistle on this seemingly common but harmful habit and advises on replacing them with Zzoop Paper Towels which is a more sanitized way of cleaning surfaces. 

                                                    

You can be cool, but you can never be //toilet paper in crown and bling// cool! And with that regret, This is me, signing off..
Digitally bhygeinic,

Wurduh Jaffri

#TasteTheGlory with Lays Pakistan! #GameReady!!!

Lays Pakistan is on a roll since the past year. From the surprising duo of #AkramandMessi as #Layslegends to encouraging green activities like #PalantAPack and #LaysTrashformers, Lays has bought out brilliant clean and green marketing strategies. And this year, Lays Pakistan is giving Pakistani football fans a chance to #TasteTheGlory and be #GameReady and witness the actual finale of UEFA champions league live in Milan. I KNOW, RIGHTTT!! The contest is really worth the hype and that is why people are crazily hitting the stores to buy some lays and get their coupons and WIN BIG! 

All what we gotta do is simply get our hands on a pack of Lays and stuff our faces with them, and send the coupon code to 9005! I've already got my name inn for the lucky draw and my hopes are as high as the Himalayas right now, to be honest. The Few lucky winners will have the privilege to watch the finale of UEFA Champions League with all the crazy footy fans in MILAN, and have the experience of a lifetime! 

But the brand did not stop only at getting coupon codes. Lays Pakistan also held a Dubsmash competition to #TheChoirOfChampions, UEFA champion Leagues Anthem. Even MESSI did a dubsmash to the choir of champions and it was hilarious! 

To take things up a notch, Lays Pakistan did not disappoint footy fans, and held screening session of the important UEFA champion league's quarter final, in LUMS! The night was beautiful, full of adrenaline and all lit up by the Lays Pakistan's screening setup, and the crazy fans. Unfortunately, I live in Karachi and LUMS is as far away as Milan is.
I hope that in the future Lays Pakistan can organize similar screenings countrywide. 

In the lazy high tech era we live in, it's very good to see brands promote recreational organized sports and sports other than cricket. Since Pakistanis has this obsession with cricket, its good to move on to football once in a while too. And not just football, healthy recreational activities should be regularly encouraged by the brands to promote fitness and good health. Kudos to Lays Pakistan for setting up the priorities straight!

I think its safe to say im all ready and pumped to see the finale! But till that happens, this is me, signing out! 

Digitally Yours',

Wurduh Jaffri