Does anyone else think its getting hotter and hotter by the minute here, in Pakistan, because yikes! The scorching heats' been draining our energy wayyy too much lately, but lucky for us, 7up has our backs like a "good ole' brothah from the hood!"
Like always, 7ups ought to bring new and creative advertising concepts and is ready to try out new things to make US, The People, happy! This time too 7up has defied all odds to set up something I've never seen, like, ever!
7up just came up with this brilliant idea of fighting the heat with these huge ice slabs with 7ups inside them, sort of like a vending machine. And behold, The Melting Vending Machine was born!
Imagine you're working or walking in this heat and suddenly you see so much ice and 7ups that you think it's probably a mirage or an oasis, what would you do? Well, I don't know about you people, but I'd definitely find a way to dig in the ice by any means, be it a pencil or my bare hands to get me some! Sort of like this gal!
The team set up the Melting Vending Machine around the hottest areas of town and recorded their experience. Many fans were overwhelmed with happiness while they waited for the ice to melt and enjoyed a chilled 7up. The Melting Vending Machine did catch the people passing by off guard since it was so convenient and tempting (and things like these only happens in movies, like when something is too good to be true), but they in fact did stop to cool off!
When I saw the video here, I felt so refreshed and happy to see such an initiative by 7up. The brand really knows how to bring something very cool to life while cranking up their advertisement game all the way to the top! Kudos to that! I just really hope I get to bump into one of these ice heavens one day too so I could go all ice crazy around people and claim my chilled 7up!
Make sure you guys watch the video and drool all over you phones and laptops while I'll be dreaming about chugging down some chilled 7up while thinking about life and stuff. Till my 7up fantasies come true, this is me, signing off!
Digitally yours'
Wurduh Jaffri.
Digitally yours'
Wurduh Jaffri.
